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So if you remember the keyword golden ratio is the number of all entitled results divided by
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the local monthly search volume where the local monthly search volume is less than 250. If you
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don't remember that video please go watch that when it sort of breaks it down into a little bit
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more detail a little bit easier to understand but I'm going to talk about why it has to be
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under 250 searches per month today. So the reason why is because the sheer math of it, right? So
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when you look at the search volumes that are 250 or less, when you look at the ratio of 0.25
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that is 62.5, right? So the problem is when you go to higher search volumes, say 1000
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you end up with 250. So the sheer number of what you competing with just works out that it needs to be 250 or less What we looking for here is like content that you publish and it immediately ranks as soon as
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it's indexed in Google and it immediately ranks for the term that you're trying to rank it for
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So the thing is like I mean I get emails all the time someone will email me and say hey I found a
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great keyword golden ratio term. It gets 6,000 searches per month. And I think to myself
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that's not going to work because that means there are 1,500 other pages on the internet that you're
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competing with. And if you're launching a brand new site and you don't have any backlinks
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it's going to be pretty tough to compete with 1,500 other sites that are probably well-established
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They're already out there. They already have backlinks and stuff. So when you look at 250 or less, that means you're only competing with
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like at most 62 Or if we round that up to 63 you just competing with 63 other pages on the internet and chances are not all of them are actually trying to
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rank for it and they just happen to be ranking for it so at that point you're
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going to be able to rank a little bit faster there's just less competition
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when you look at the map there's a secondary thing going on with this 250
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search volume as well. So it's my opinion. I haven't tested this in an experimental way or
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anything, but as you go to higher search volume, say 500 searches per month or a thousand or 10,000
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per month, you're going to find that it takes a little bit longer to rank for those. I think
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there's a lot of factors involved, but it's my opinion, right? My pure opinion that Google
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probably makes it take a little bit longer to rank for these higher volume search phrases
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Now inherently there more competition for those two So I think that has something to do with it as well There more competition because it a more profitable set of keywords because more people are searching for
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them. And it just makes more sense that there's more competition for, you know, more profitability
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So that sort of makes sense to me. Again, when we look at, you know, if you're going to aim for a
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search volume of 50 searches per month versus 5,000 searches per month, I've seen just in general
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it's easier and faster to rank for 50 searches per month compared to 5,000. Stick to the formula
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and I think you're going to have better success with the keyword golden ratio
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So now go watch the video for the best KGR formats. It'll make it a lot easier to find
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these kinds of keywords. And if you haven't downloaded the free KGR calculator spreadsheet
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It makes things so much easier. It's free. Get the link in the description
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By the way, I'm Doug Cunnington. You can subscribe for more videos on keyword research and making money online and SEO
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So we'll see you around. Thanks
